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Drawing on his more than 20 years of experience working with healthcare supply chain stakeholders, Greg Firestone, CEO of NCI, wrote Swimming with the Supertankers to provide medical products and pharmaceuticals manufacturers with an understanding of the elements necessary for fostering mutually beneficial relationships with hospital purchase decision makers.

"Continuing pressures to make healthcare more affordable are putting constraints on all supply chain stakeholders, particularly   providers. This, in turn, is making the sales process increasingly difficult to navigate while simultaneously providing tremendous   opportunities for those manufacturers that 'get it right,'" stated    Firestone. "Hopefully, Swimming with the Supertankers will provide manufacturers with the guidance they need to 'get it right' the first time and thrive during this time of change and well into the future," Firestone concluded.

Firestone is also available for speaking engagements and one half or full day strategy sessions. 
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